Topic Control Section & Final Marketing Plan
Marketing professionals use a feedback and control mechanism to monitor the performance of the marketing plan. Control Section & Final Marketing Plan. The Control section is the final component for your marketing plan. The marketing performance must be monitored to ensure it is performing up to expectations. According to the SOSTAC® marketing templatePreview the document, specific monitoring metrics in this section include: the 5 S’s (sell, serve, sizzle, speak, save), key performance indicators, visibility testing, mystery shopping, customer satisfaction surveys, site visitor profiling, frequency of reporting, and a process for reporting. This activity addresses the following module outcomes: •MO1: Examine how technology and innovation are created to meet the needs of the consumerO1, 3, 5, 6) (C•MO2: Discuss the future challenges of marketing in the 21st century (CO1, 2, 3, 5, 6)
#Examine #technology #innovation #created #meet
